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Summary

Always looking for exciting opportunities to work with exceptional people. It's not so much what you do, but who you work with and the great work you can produce together. â€‹

EDUCATION​
NORTHEASTERN UNIVERSITY                                                                                                                                                             Boston, MA​
D'Amore-McKim School of Business                                                                                                                                                                      January 2014
Concentration: Marketing and Management                                                                                                                                                              GPA 3.03
  

Activities and Honors: Northeastern Red Cross Club – President, Asian Student Union - Secretary, Alpha Epsilon Phi, BluePrint Leadership Workshop 2010, Bylaws Committee for Panhellenic Council 2010, Northeastern University Marketing Association



PROFESSIONAL EXPERIENCE

HAVAS Health                                                                                                                                                                                               Boston, MA

Account Executive                                                                                                                                                                               September 2016 Present 

  • Build and maintain relationships with clients and develop an in-depth understanding of their industry through research and transparent communication

  • Collaborate with Group Account Supervisor to develop and execute communications plan in accordance with client objectives and budget constraints

  • Support the successful completion of various brand campaign tactics from SOW development to launch

  • Maintain financial records to accurately track and bill invoices against estimate for all clients

  • Coordinate day-to-day agency activities to ensure all projects are accurate, timely, and efficient

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Project Manager                                                                                                                                                                  September 2015  September 2016

  • Managed various pharmaceutical brands across rare disease, oncology, and device franchise

  • Communicated between agency, vendor and client regarding several projects from start to completion

  • Established financial budgets for projects through burn rate and estimates based on company resources

  • Collaborated with Creative, Production, Digital, and Account Management to drive agency’s recommendations for approved plans/campaigns

 

Hill Holliday                                                                                                                                                                                                   Boston, MA

Assistant Project Manager                                                                                                                                                   December 2013 – September 2015

Cadillac

  • Manage all print and tablet insertions for ELR, CTS, and Escalade.

  • Manage OOH assets for multiple cars and locations.

  • Allocate support and resources on TV and radio assets.

Novartis Pharmaceuticals

  • Manage various campaigns across transplant, general medication, and oncology brands.

  • Support the launch of various digital campaigns in an oncology brand.

  • Manage various broadcast campaigns for an oncology brand. 

Harvard Pilgrim Health Care

  • Manage newspaper campaign for MA, CT, NH, and ME.

 

Project Management Intern                                                                                                                                                  September 2013 – December 2013

Cadillac 

  • Managed and organized TV, print, and radio assets.

  • Allocated support and resources to projects.

  • Communicated with teams to ensure clear and achievable goals regarding timing.

  • Attended client status meetings and production meetings.

  • Made sure scope of projects are established and agreed with clients. 

Dunkin' Donuts

  • Allocated support and resources to projects.

  • Managed and help organize various campaigns. 

Harvard Pilgram Health Care

  • Allocated support and resources to the Account Management team

 

The TJX Companies, Inc.                                                                                                                                                                Framingham, MA
Brand Marketing for T.J.Maxx                                                                                                                                                         July 2012 – December 2012

  • Managed and updated a weekly flowchart highlighting communication activities across the marketing department.

  • Acted as project manager for creative initiatives including magazine ads and added value promotions.

  • Collected, managed, and organized samples and other merchandise for seasonal photo shoots.

  • Project managed the Master Shipping list for all marketing material related to grand openings and 1000+ T.J. Maxx stores.

  • Provided general support to the brand team by drafting seasonal and competitive research and creative briefs.

  • Managed The Gifter Campaign launch throughout the entire corporate office including materials for all T.J.Maxx, Marshalls, and Home Goods stores.



Staples Inc.                                                                                                                                                                                           Framingham, MA

Product Management and Product Development                                                                                                                          July 2011 – December 2011

  • Supported the development and procurement of Staples Brand chairs.

  • Assembled weekly report with financial, promotional and inventory data and distributed to a five person team.

  • Participated on product development activities on over 20 chairs by creating landing, testing, packaging, and instruction request forms.

  • Managed full product development process of new chair items for contract channel and US retail, which involved coordinating with business team in China on all sampling activities, collaborating with product managers on product revisions, and communicating with operations team to set up items in Staples systems.

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Metlife Insurance Company                                                                                                                                                               Pearl River, NY
Personal Marketing Assistant                                                                                                                                                                    June 2010 – July 2010

  • Assisted agency sales director with targeted marketing outreach to potential clients.

  • Prepared and distributed letters of career choices to potential clients.

  • Utilized Excel and Word to merge clientele list with letterhead for preparation of distribution.

  • Communicated by telephone with potential clients on follow up for upcoming workshops.

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Columbia University                                                                                                                                                                                New York, NY
College of Physician and Surgeons Intern, Radiology Dept. Research Assistant                                                                     June 2008 – August 2008

  • Oversaw a project to identify the impact of how various types of radiation result in cancer.

  • Cultivated and grew cell lines in petri dishes.

  • Performed experiments on exponentially growing cell lines by irradiating them with varying radiation strengths.

  • Studied irradiated cell lines to determine the growth process difference between the healthy and damaged cells.



SKILLS AND INTERESTS

Computer Skills: Knowledgeable in Microsoft Word, PowerPoint, Excel, Adobe Acrobat, JIRA, and Project Management softwares, Efficient in both Mac OSX and Microsoft OS, Proficient in all social media outlets.
Languages: Fluent in Chinese and Knowledgeable in Dutch
Interests: Food Exploring, Social Media, Advertising, Traveling, Television and Movies, Photography, Bowling, Tennis, Reading, Gadgets, Computers and Cars.

​WJY

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